China's Olympic success boosts sales of sporting equipment

Chinese athletes' outstanding performance at the Paris Olympics has become a hot topic of discussion among the public, and it has also boosted sales of equipment such as tennis rackets and swimming goggles.

More than 2 million people searched for equipment related to sports such as tennis, table tennis and badminton from Saturday to Monday, data from Tmall showed on Tuesday, with the search volume for tennis-related equipment increasing by 300 percent year-on-year, followed by a 234 percent rise in searches for table tennis-related equipment, and 98 percent for badminton-related equipment.

At the same time, the year-on-year transaction growth rate of the three types of such products exceeded 100 percent.

The search fever came after tennis player Zheng Qinwen defeated Donna Vekic of Croatia 6-2, 6-3 to win women's singles gold at the Paris Olympics on Saturday. It was China's first ever tennis singles gold medal at the Olympics.

China's Fan Zhendong won the table tennis men's singles gold medal on Sunday. Earlier, swimmer Pan Zhanle set a new world record as he stormed to victory in the men's 100m freestyle final on Wednesday.

On Tmall, Wilson's official flagship store is selling "Zheng Qinwen same style" professional tennis racket, the V14, which received more than 40,000 inquiries within 48 hours, and the transaction volume soared by more than 2,000 percent year-on-year.

Even the cheering uniform worn by the coach of Zheng Qinwen also became popular, as netizens jokingly called it "gold medal T-shirt." Within 48 hours, more than 20,000 people inquired about this T-shirt at the Tmall Nike flagship store, and more than 4,000 people purchased it.

On Speedo's official flagship store on Tmall, the number of views of Pan Zhanle's same style of swimming goggles increased by more than 100 percent, and the transaction volume increased by nearly 150 percent.