The 2024 12th China Beijing International Magic Carnival and World College Magic Exchange Convention kicked off in Beijing's Changping district on Friday. The event features promotional activities, hiking tours, and performances by magicians from China, Germany, the US, and Argentina, offering a top-tier magical showcase.

“As a key platform of Beijing's role as a national cultural center and an international exchange hub, Changping aims to use magic culture as a medium to create a ‘golden business card’ for international cultural exchange,” said Zhi Xianwei, mayor of Changping district.

Zhi briefed Changping’s rich history and deep cultural heritage. He extended a warm invitation to artists and university students from around the world to visit Changping, encouraging magic as a medium for deeper cultural exchanges and collaboration.

During the event, a series of magic performances and cultural activities were presented, with magicians from various countries presenting their talents to an audience of university students.

At the close-up magic show, American magician Bill Bentz performed a magic trick using three ancient Chinese coins he collected during his first visit to Xiamen, Fujian Province. As the coins moved between his hands, the audience, particularly the students, watched in awe.

“When I first saw these three Chinese coins, I knew I wanted to use them in a performance in America. I’m proud to celebrate China’s traditional culture,” Bill said.

In recent years, the blending of disciplines has become more prevalent in cultural tourism. With its flexibility and adaptability, magic has seamlessly integrated into various cultural and tourism contexts into various cultural and tourism contexts.

Tang Yanhai, secretary of the Chinese Acrobats Association, noted that the magic carnival not only adheres to international standards by hosting high-level exchange activities but also explores new paths for industry integration, combining the magic experience with cultural and tourism consumption, and creating new cultural tourism experiences.

Jin Chutong, a Beijing-based folk magician and magic instructor, told the Global Times that Chinese folk magic is an important part of the country’s cultural heritage.

“Over the years, I’ve seen magic expand beyond theater into tourist attractions and cultural activities, offering audiences more opportunities for close-up experiences. This integration has created more performance opportunities and brought magic into everyday life,” Jin noted.

“Magic requires both innovation and preservation. I hope more young people will join the field and revitalize Chinese folk magic in the modern era,” he added.

Xiaoxitian Temple in North China's Shanxi Province which has gained renewed popularity for appearing in China's first AAA video game Black Myth: Wukong will host intangible cultural heritage demonstrations, the Ministry of Culture and Tourism (MCT) announced on Tuesday alongside its plans to launch a series of cultural events during the week-long National Day holidays. 

To cater to the growing demand for cultural and spiritual experiences and ensure that residents have access to a diverse range of cultural products, MCT announced that nearly 1,000 cultural activities centered on intangible cultural heritage will be held nationwide during the holiday period, Hu Yan, an official with the MCT, told reporters on Tuesday. 

Sun Jiashan, an associate researcher at the Central Academy of Culture and Tourism Administration, told the Global Times on Wednesday that using intangible cultural heritage activities to enrich the tourism experience is a strategy driven by shared development. 

"The promotion of intangible cultural heritage also needs to adapt to the characteristics of modern cultural and entertainment consumption, and the trend of cultural and tourism integration," said Sun.

Xiaoxitian Temple in Shanxi will host several cultural activities, including performances and exhibits related to national, provincial, and local intangible cultural heritage projects, aiming to highlight traditional Chinese culture and enhancing the tourist experience. 

Shanxi is often referred to as the "treasure house of ancient Chinese architecture" due to its 531 nationally protected cultural heritage sites, which make up 10.5 percent of China's total, the highest in the country. 

Reports indicate that Black Myth: Wukong features 36 locations across China, with 27 situated in Shanxi. Among these is the Xiaoxitian Temple. The temple's main attraction, the Daxiong Hall, showcases intricate suspended sculptures that have been preserved for over 400 years, housed in a 100-square-meter structure.

Yu Xinsong, a Beijing-based backpacker who intends to go to Shanxi during the coming holiday, told the Global Times on Wednesday that visiting ancient architecture in-person is a unique experience. 

"The firsthand experience allows me to see the details of the architectural craftsmanship that would not be seen in games or on TV. The intangible cultural heritage activities will give the site another cultural edge," said Yu.

Meanwhile, 14 special eco-tourism routes will also be launched during the holiday. These routes will utilize national parks, scenic areas, forest parks, wetland parks, and geological parks as core destinations. By linking these natural attractions with major transportation routes, the initiative aims to provide convenient travel options for tourists seeking eco-friendly and leisurely holiday experiences, Wei Lizhong, an official with the MCT, told reporters on Tuesday.

In Beijing, the Badaling section of the Great Wall recently introduced a new "Morning Great Wall" experience, allowing visitors to access the Great Wall between 4:30 and 7:30 am daily. This unique opportunity offers an ideal vantage point from the South Fifth Tower, one of the best spots to witness the sunrise over the historic structure. 

The Sichuan Provincial Department of Culture and Tourism announced on Monday that over 1,900 cultural and tourism events will be held during the holiday, with a focus on celebrations, artistic performances, intangible cultural heritage showcases and museum exhibitions. Among these events, the "Chengdu-Chongqing International Theatre Twin Cities" festival stands out as the largest urban theater festival in Southwest China. It will feature the longest duration and the highest number of international performances in the region, aiming to elevate the cultural vibrancy and global connections of the two cities.

Following the return of seven giant pandas, including Fu Bao, the first naturally bred panda born in South Korea, the news has hit that some giant pandas are set to return to China from zoos in countries like the US and Finland as loan agreements expire or cubs reach maturity, while some others will be sent overseas from China and continue to be ambassadors of friendship.

People's affection and love for the cuddly bear and calls for peace and international cooperation on panda conservation haven't faded wherever the pandas are but instead have only grown stronger, with the help of many Chinese and foreign panda lovers.

There are a group of foreigners living in China who have been focusing their camera lenses on the giant pandas, especially those that have returned to China from foreign countries, and uploading videos about the pandas' daily life and well-being on social media to relieve concerns and fill the hearts of overseas fans who could not visit the pandas themselves.

Kim Soo-kyung, known on YouTube as SOOKYUNGHAPPY, is one of these foreign panda lovers living in China. Kim is a part-time vlogger from South Korea who has been working in Shanghai for more than 10 years.

After hearing that Fu Bao would make public debut at the Wolong Shenshuping Base in Chengdu, Southwest China's Sichuan Province, on June 12, she scrambled for a ticket to the event so she could see this "princess" in the hearts of South Korean fans.

"I was able to hear my heartbeat as I got my first glance of Fu Bao. I remember Fu Bao sat there at ease and was looking around slowly. Her peaceful eyes seemed to comfort us and tell each visitor there was no need to worry," Kim recalled the event during an interview with the Global Times.

Since then, Kim's camera has become a window for South Korean followers to stay abreast of Fu Bao's status. Unable to resist the charm of these adorable creatures, Kim has gotten used to rushing to Chengdu and visiting the panda base there during her time off.

"If conditions allowed, I would stay with the pandas every day and gaze at them while they are eating or sleeping."

Kim said that many of her followers on social media also keep close tabs on Fu Bao and often ask her in the comments section of her posts how the panda is faring. When a flash flood and mudslide hit the region where the panda breeding base is located, South Korean fans were concerned about the safety of Chinese breeders and pandas, and Kim confirmed the base was safe.

Sometimes seeing rumors and misinformation run rampant among netizens, Kim tries to refute these as quickly as possible by sharing her observations of the base.

"I often tell them to watch my videos first and see how Chinese breeders treat pandas with expertise and patience, or come to visit Fu Bao themselves, rather than listen to rumors," the vlogger said.
More than 2,000 people lined up outside Tokyo's Ueno Zoological Gardens on Saturday morning to bid farewell to the panda couple that lived there, which demonstrates the cross-border attraction of giant pandas. Their influence mainly comes down to their innocent, adorable appearance and role as a symbol of friendship, Zhao Songsheng, manager of YueWeiLai, a Chengdu-based NGO dedicated to protecting giant pandas, told the Global Times.

Kim has made a number of new friends by following Fu Bao. Each time she films Fu Bao and the other pandas at the base, she encounters panda lovers from different places around the world, including some South Korean fans.

Kim has built connections with these panda lovers. Together they have celebrated Fu Bao's birthday by making postcards and colorful tags. A Chinese fan specially sent her Fu Bao souvenirs after seeing one of Kim's posts on Chinese social media platform Xiaohongshu showcasing her taking photos of a picture of Fu Bao on a large screen in Shanghai.

"Wherever you are, panda lovers around the world can become friends," Kim noted.

Chinese institutes related to giant pandas have organized diverse events to share the latest news about pandas to large numbers of panda lovers, actively responding to public concerns by engaging in face-to-face communication and clarifying rumors and false information.

The Chengdu Giant Panda Breeding Center has organized three greeting events for panda lovers, inviting dozens of internet celebrities to thoroughly visit the base and document efforts to conserve pandas. To answer the questions of the public, the center has also held face-to-face conversations between internet celebrities and panda experts.

Zhao told the Global Times that Chinese and South Korean vloggers like Kim who are concerned about pandas can try co-creating online content about pandas so as to prevent irrational rumors from polluting the pure love for the adorable, peaceful creatures and better narrate their stories of joint protection.

China's consumption market has shown multiple positive signs as the week-long National Day holiday period is about to start on Tuesday, with industry insiders expecting to see bustling scenes across different sectors, ranging from tourism, transport, movie-going and catering.

As consumption during Golden Week traditionally serves as a barometer for the economy, observers said that the spending surge is likely to send an upbeat signal on the potential of China's consumption market, which remains a key economic driver. 

The consumption rebound, coupled with a slew of pro-growth policies released in recent days, would also inject new impetus to consolidate the recovery of the world's second-largest economy in the fourth quarter, according to analysts.

Travel boom 

Nationwide, Chinese tourists have been in "countdown" mode, eagerly packing their bags in anticipation of the week-long travel adventure during the holiday period. A Beijing-based tour guide surnamed Zhao told the Global Times that reservations for hotels and tickets of popular tourist sites for the upcoming Golden Week has soared significantly. "Tickets for iconic tourist sites in Beijing such as the Forbidden City sold out a week ago," Zhao added.

In addition to traditional popular tourism destinations like Beijing and Shanghai, some third- and fourth-tier cities have also been gaining popularity among tourists for their iconic cultural and culinary attractions. For example, the hit game Black Myth: Wukong has led to more than 30-percent growth in tourism bookings for cities in North China's Shanxi Province, which is rich in cultural legacies, media reported. 

Outbound tourism is also foreseen to continue rebounding during Golden Week. Many of the popular travel products involving destinations in Europe and Africa sold out more than a month before the holidays, data from travel platform Fliggy shows, while flight bookings to destinations such as Egypt, Turkey, Hungary, and Kenya have increased more than threefold compared to the same period in 2023.

Transportation networks of Chinese expressways, railways and civil aviation are also expected to embrace a surge during the holidays. 

It is forecasted that the country's railway will handle 175 million passenger trips during the travel rush period starting from Sunday and lasting until October 8. 

During the holidays, the Beijing Capital International Airport is expected to handle 1.32 million passenger trips, while the annual passenger throughput should exceed 50 million during this National Day holiday period. The number of inbound and outbound passengers at the Beijing Daxing International Airport is expected to reach 105,000, an increase of nearly 60 percent compared with the same period in 2023, the Global Times learned from the airports' operators.

The transport sector overall is expected to handle 1.94 billion passenger trips nationwide during the holidays, with a daily average of 277 million trips. The daily average is expected to rise 0.7 percent year-on-year.

"The average payment price for domestic flights has been reduced by 20 percent compared with last year, while the average price of mid-to-high end hotels also dropped by 20 percent year-on-year," which also helped fuel the Golden Week travel rush, according to a report qunar.com.

Economic gauge

With regards to the movie market, the total pre-sale box office for new releases during the holidays had reached over 100 million yuan ($14.26 million) as of 2:38 pm on Sunday, indicating a potential box-office rebound following a weaker-than-expected summer season.

Meanwhile, multiple localities have been rolling out cultural and tourism activities, among other measures, to further spur a consumption boom during the holidays. 

On Saturday, Shanghai began distributing consumption coupons worth of 500 million yuan, offering residents discounts on a wide range of purchases, from hotels and movies to restaurants and sporting events.

"Ahead of the National Day holidays, the Chinese government released a bunch of supportive policies that have largely stabilized and lifted up social expectations," said Tian Yun, an economist based in Beijing.

The strength of China's holiday consumption rebound may also shed light on the potential and resilience of the country's consumption, which is a key engine driving economic recovery momentum, analysts said. 

They believed the fourth quarter is also a peak season for domestic consumption, with major consumption events like the Double 11 online shopping festival in November set to further ignite a new wave of shopping enthusiasm.